On April 22, Earth Day 2013, 1% for the Planet, the world’s largest environmental network officially announced its new campaign, Love Blue, aiming to help individuals, businesses, and organizations recognize the ways they can best support this big Blue planet we call home. The campaign is new, but the direction comes from the ten years the environmental network has worked with nonprofit partners and business members around the world that make an inspiring commitment to the planet on an annual basis.
A key value behind the 1% for the Planet brand is to ‘Keep Earth in Business’, promoting the idea that a successful business strategy and a healthy planet can go hand and hand. Execution of this idea has not only shown that these ideas can work together, but that businesses who Love Blue see positive impacts on their bottom lines as well. Between 2009 and 2011, 1% for the Planet members saw a combined revenue growth above 20%, compared to 2% growth of US GDP over the same period. The evidence in clear: businesses that Love Blue celebrate the Earth and healthy financial success.
“A great example of the 1% model in action is Maine Beer Company,” said Terry Kellogg, CEO of 1% for the Planet. “Between 2011 and 2012 they saw significant financial growth while simultaneously supporting The Dian Fossey Gorilla Fund International, Maine Rivers, and the Center for Wildlife through their 1% commitment. And Maine Beer Company is just one inspiring story – again and again the 1% for the Planet movement has proven that factoring in the environment is essential for business success.”
1% for the Planet business members make an annual commitment to donate 1% of sales to environmental nonprofit organizations that work towards a healthier planet. There are over 1,000 businesses worldwide that make this annual commitment and the network continues to grow – how does your business Love Blue?
To learn more about the businesses that Give Back to Blue through 1% for the Planet, visit: http://www.onepercentfortheplanet.org/en/members